Cadance AI — Studio Intelligence for Ballroom Studios

The reality

Leads don't wait. Neither do your students.

A new inquiry at 9pm, a student who needs to move Tuesday's lesson, someone calling on a Sunday to book a wedding program. It all arrives outside studio hours, on whatever channel they felt like using — and every hour it sits unanswered costs you money.

Inquiries arrive at 9pm.

Most prospects fill out forms after work, on weekends, or right after a wedding photo lands in their feed. By Monday they've booked elsewhere.

Your students want to move a lesson at 10pm.

Reschedules, cancellations, "can I bring a friend?" — all landing by call, text, and email while the studio is closed and nobody is there to answer.

Your admins are doing robot work.

Booking, rescheduling, confirming, reminding, chasing. Hours a day that should be going to students and selling.

24/7

hours your phone, text, and email are answered

channels handled by one agent with one memory of the customer

leads or students who should ever reach a voicemail box

How it works

From first message to paid and on the calendar.

No hand-off to a human halfway through. The agent runs the whole cycle — including the part where money changes hands — for new leads and existing students alike.

It answers, on whatever channel they used.

Call, text, web form, or email — all into one thread. The agent picks up in seconds, at 9pm on a Sunday, in your studio's voice.

Voice · Text · Email

It qualifies before it books.

Why they're dancing — wedding, social, competitive, fitness. Their experience level. When they're free. Then it matches them to the right offer using your studio's own logic.

Studio-trained

It books, charges, confirms, and reminds.

Lesson dropped into the instructor's calendar. Payment link sent and collected. Confirmation out immediately, reminder 24 hours before. Reschedules and cancellations handled the same way.

End to end

All in one place

Your phone system, texting platform, email tool, CRM, admin assistant and booking agent. One platform.

Right now that's four subscriptions that don't talk to each other, plus the staff hours it takes to run them. Cadance is all of it — and unlike the software you have today, it does the work.

What you pay for today

Typical vendor

Per month

Phone system

4 users · $30–45 each

RingCentral, Grasshopper

$120–180

Texting platform

Two-way SMS with customers

Podium, Textline

$399–599

Email software

2,500–5,000 contacts

Mailchimp, Constant Contact

$60–100

Studio CRM

Scheduling, students, packages

Mindbody, Momence

$259–499

What that costs today

Per location, before add-ons

$838–1,378

One platform. One bill. And it works the leads.

Four systems become one record of every student — and the agent that runs them costs less than the software you're replacing.

No more paying per seat for a phone line

No separate SMS subscription with message overages

No exporting lists into a separate email tool

No reconciling payments back to student records by hand

No admin hours spent booking and confirming lessons

Figures are published market rates for comparable single-location plans as of August 2026, and exclude setup fees, extra seats, additional locations, and message overages. Sources: RingCentral, Podium, Mailchimp and Mindbody published pricing.

The platform

Everything your studio runs — and it keeps itself current.

Lead management, student records, scheduling, payments, follow-up. Not five tools that need a person to keep them in sync, but one system where the agent updates the record the moment something actually happens.

AI Communication Center

Inbound and outbound calls, texts, and emails — one agent, one memory, in your studio's voice.

Smart Scheduling

Two-way calendar sync, instructor matching, auto-confirms, reschedules and reminders.

Lead Management

Every inquiry tracked from first touch to first booking — status included.

Student Management

Profiles, progression, lesson history, package balances, rebooking.

Class Calendar

Group classes, levels, capacity, and waitlist handling.

Payments & Packages

Clover-connected checkout, payment links, packages, and gift cards.

…and it never clocks out

Nights, weekends, holidays. Your studio answers like your best front desk never sleeps.

And the record updates itself.

Status changes on real activity — not on someone remembering to click a dropdown. Then the agent acts on the change.

New

The moment they reach out

Lead created automatically from a call, text, form, or email. No manual entry.

Engaged

The agent is working them

Conversation started, questions answered, options offered. Status moves on its own.

Booked

On the calendar, paid

Record updates the instant booking and payment land. Confirmation and reminder queued.

Inactive

Three weeks without a lesson

Flags itself. You don't have to notice — and neither does your front desk.

And then it goes and gets them back.

When a student goes quiet, the status change triggers the agent — text, email, and a call — to get them back on the floor. A lapsed student becomes a conversation instead of a silent loss.

Insight

Know exactly which part of your studio makes you money.

Every call, message, booking and payment already lives in one system — so for the first time the reporting is complete. Down to the program, the channel, and the instructor.

Studio Performance Month to date

Revenue

$1,152,000

MoM ▲ 6.2%YoY ▲ 18.4%

Lessons taught

4,905

MoM ▲ 4.7%YoY ▲ 12.1%

Intro → first purchase

92.0%

MoM ▲ 0.8 ppYoY ▲ 2.2 pp

avg purchase $585 · day-1 cash $455

Revenue by product

$1.15MMTD revenue

Private Lessons$806K70%

Competitions$138K12%

Memberships$92K8%

Group Classes$45K4%

Showcases$40K3%

Intros$31K3%

Channel economics

Source	Leads	L→I conv	Revenue	ROAS
Meta	446	17.2%	$680K	5.2×
Google	338	20.4%	$570K	4.1×
Referral	207	29.5%	$480K	—
Organic	166	24.1%	$340K	—
Walk-in	87	33.3%	$150K	—

Illustrative dashboard. Cadance reports on your studio's own data.

Which channels produce customers — not just the most leads.

Which programs carry the revenue — privates, competitions, memberships, showcases.

Which instructors convert intros into continuing students — and who needs coaching.

Teacher utilization and booked percentage, so you staff to demand.

Where students drop off — and what the agent should be doing about it.

Every location side by side, if you run more than one.

First of its kind

The first AI-powered CRM built for dance studios.

Not a generic CRM with a dance template bolted on. Built ground-up around how modern studios actually operate — the full tech stack, end to end, with an agent running it. No customization. No setup consultants. No Zapier gymnastics.

Wedding-aware booking logic — intro vs. full-price by date proximity.

Gift card intake, redemption, and recipient flow built in.

Group class enrollment that splits cleanly by 3–15 vs. 15+ tiers.

Special-occasion handling for birthdays, anniversaries, and surprises.

Instructor matching by goal, region, and dance style.

Student progression and rebooking workflows that compound revenue.

Every inquiry answered. Every intro booked. While you teach.